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VIDEO BLOG

Using Concerts to Target a Demographic – Vlog Ep 25 – Music in Advertising

This episode reviews a long term campaign by an insurance company, which uses "golden oldie" artists to target a very specific Seniors demographic. Outstanding concept, very well executed. Episode 25 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns. My email addresses: bruce at songmill.co.uk bruce

Tapping Into Real Fan Passion – Vlog Ep 22 – Music in Advertising

Today we highlight an amazing piece of user generated content. A young One Direction fan wins an experiential "Meet & Greet" - and her video is priceless. An incomparable demonstration of the power of music to tap into the passion of fans. Episode 22 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in

Meets & Greets – Vlog Ep 21 – Music in Advertising

This one looks at the classic experiential "Meet & Greet" - competitions to basically get a selfie with your idol. Not creative, not quality ... but they work. Episode 21 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns. My email addresses: bruce at songmill.co.uk bruce

Bagpipes vs Choir – Vlog Ep 20 – Music in Advertising

Today we look at a new Australian campaign for Hahn beer - a bagpipe band battling a choir. As always I ask whether it's a creative concept, and the answer this time is yes! Episode 20 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in

Evaluating music in ads for creativity & effectiveness – Vlog Ep 19 – Music in Advertising

Reframing my analysis in terms of the fundamental tension between creativity and effectiveness. Art vs commercialism. Which gives me four questions or themes for future episodes: 1. Is it creative at the concept level? (Is anything, ever?) 2. Is it creative at the detail level? (Particularly the choice of music) 3. How good is the execution? (And is that important) 4. Was it effective?

Why Am I Doing This?? – Vlog Ep 18 – Music in Advertising

I keep asking myself, why am I doing this?? (Trying to create a repository, a body of knowledge, exploring the use of music in advertising campaigns.) Episode 18 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns.

John Lewis Songs – Vlog Ep 16 – Music Activations

I just had to review the latest John Lewis Christmas ad, given that I'm visiting the UK next week. Their ten year series is iconic in the music world, because they always use cover versions of big songs. And as promised in the video here are my email addresses: bruce@songmill.co.uk bruce@musicmill.com.au Episode 16 in a Video Blog by Bruce Tweedie, MD of Music Mill