VIDEO BLOG
Ep 32 – Final Palmer Case commentary – Expert Witnesses
Are expert witnesses (musicologists) helpful if you go to court? Not if they cancel each other out. Plus final closing arguments from both sides. The case now
Ep 31 – Clive Palmer appears in court
The man himself, Australian politician Clive Palmer, gives evidence in the copyright infringement case brought against him by Universal Music. Number 8 of 9 episodes in a
Ep 30 – Can we work from a campervan?
Can we work effectively from a campervan? Can we provide our usual music search and sync licensing services for advertising campaigns from the Australian Outback? Is it
Ep 29 – Palmer vs. Universal Case – Part 7 – Day 3 – From the van
From a Campervan! More commentary on the Universal vs Clive Palmer copyright court case, while we travel around Australia. Well OK, maybe just the state of NSW
Ep 28 – Palmer vs Universal – Part 6 – Day 2 – Groundwork for the Damages Claim
Ep 28, Part 6 of the Palmer vs Universal court case. Dee Snider from Twisted Sister appears in court, as does Andrew Jenkins, the top dog from
Ep 27 – Palmer vs Universal court case Part 5 – O Come All Ye Faithful
Ep 27, Part 5 of our commentary on Palmer vs Universal - Day 2 of the court hearings. This time we look at a key plank in
Ep 26 – Palmer Case – Part 4 – Opening arguments
How much did Clive Palmer spend on the campaign? And what did expert witness Karina Masters have to say about the impact of a potential "negative association"
Ep 25 – Palmer Case – Part 3 – The Golden Rule
Ep 25 - The third in our mini-series analysing Palmer vs Universal. Covering my bold predictions for the outcome of the court case, and the “Golden Rule”
Ep 24 – Palmer vs Universal Court Case – Part 2 – Clive
Introduction to Australia’s Donald Trump – Clive Palmer. The scary litigant who features in the Twisted Sister court case. I thought I should explain why I need
Ep 23 – Palmer vs Universal – Court Case Commentary – Part 1
I finally found a meaty court case where a music company is suing a brand for infringing copyright. This one is a cracker - a global multinational
Ep 22 – T20 Part 4 – Opening Ceremony
Initially, we found and contracted Harts to re-record the theme song for the T20 Cricket World Cups. Then they asked him to perform the song at the
Ep 21 – Artist Searches – T20 Cricket Part 3
Are "artist searches" the same as "music searches"? Mostly yes, but a little different. In this episode we discuss our successful search for an artist to re-record
Ep 20 – Sync Licensing Complexity – T20 World Cup Cricket Part 2
This is the second in our four-part mini-series focusing on a particular sync licence case study – the use of “Get Up And Dance” for the T20
Ep 19 – Magical Creative Moments – T20 Cricket Part 1
In this episode, Bruce discusses the magical microsecond when a song pops into the head of a creative working on an advertising campaign. In this case, the
Ep 18 – Spike the puppy
And now for something completely different. In between finding songs and clearing copyrights we managed to find time to take on a puppy. Not sure yet if
Ep 17 – Gloria Jeans Part 2 – UGC Issues
Gloria Jeans – do you need a music licence to post User Generated Content (UGC) as part of a competition? Bruce and Clare discuss the ins and
Ep 16 – Gloria Jeans Campaign Part 1 – Lyric Issues
A mini case study on how tiny differences in the lyrics in cover versions of songs can change the copyright. If you are doing a sync licence
Ep 15 – Why Do Artists Say No?
We offer them bags of money and sometimes they say No. It can be bewildering and really frustrating when the client has fallen in love with that
Ep 14 – Salt n Pepa singing “Push It” in a Kia Sportage
Today we discuss Bruce's favourite TVC - Salt n Pepa belting out "Push It" with a suburban mum in the SUV. Wonderful imagery and great messaging. From
Ep 13 – Snapshot of the advertising Industry during lockdown
Bruce has been talking to a lot of people in the advertising industry across Australia, New Zealand and Singapore. In this episode he summarises how it's all