Slide background

VIDEO BLOG

Ep 23 – Palmer vs Universal – Court Case Commentary – Part 1

I finally found a meaty court case where a music company is suing a brand for infringing copyright. This one is a cracker - a global multinational on one side, and the Australian billionaire politician on the other. Happening right now in Sydney. I'll be an "expert commentator". Should be fun. Maybe we'll all learn something. Here's Part 1. Please contact

Ep 22 – T20 Part 4 – Opening Ceremony

Initially, we found and contracted Harts to re-record the theme song for the T20 Cricket World Cups. Then they asked him to perform the song at the Opening Ceremony for a global audience. Check it out. Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising.

Ep 21 – Artist Searches – T20 Cricket Part 3

Are "artist searches" the same as "music searches"? Mostly yes, but a little different. In this episode we discuss our successful search for an artist to re-record the theme song for the T20 Cricket Womens & Mens World Cups, and also to be the star of the tournament's Opening Ceremony. Harts! Please contact us if you need help with music searches

Ep 20 – Sync Licensing Complexity – T20 World Cup Cricket Part 2

This is the second in our four-part mini-series focusing on a particular sync licence case study – the use of “Get Up And Dance” for the T20 World Cup ticket-selling campaign. The focus this time is on the challenges we faced in licensing the song and getting permission to re-record it with a local artist. Please contact us if you need

Ep 19 – Magical Creative Moments – T20 Cricket Part 1

In this episode, Bruce discusses the magical microsecond when a song pops into the head of a creative working on an advertising campaign. In this case, the head belongs to Sean Cummins, ECD of Cummins & Partner in Melbourne, and the campaign is for the T20 Cricket World Cup. (It doesn’t always work magically like that of course, which is

Ep 18 – Spike the puppy

And now for something completely different. In between finding songs and clearing copyrights we managed to find time to take on a puppy. Not sure yet if that was a good idea. Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to

Ep 17 – Gloria Jeans Part 2 – UGC Issues

Gloria Jeans – do you need a music licence to post User Generated Content (UGC) as part of a competition? Bruce and Clare discuss the ins and outs of a question that seems simple but can be fraught with difficulty. Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat

Ep 16 – Gloria Jeans Campaign Part 1 – Lyric Issues

A mini case study on how tiny differences in the lyrics in cover versions of songs can change the copyright. If you are doing a sync licence for advertising and overlook the detail it can cost you a lot of money. Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to

Ep 15 – Why Do Artists Say No?

We offer them bags of money and sometimes they say No. It can be bewildering and really frustrating when the client has fallen in love with that song. So why do they refuse to do business with you? Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music

Ep 14 – Salt n Pepa singing “Push It” in a Kia Sportage

Today we discuss Bruce's favourite TVC - Salt n Pepa belting out "Push It" with a suburban mum in the SUV. Wonderful imagery and great messaging. From a few years back, but a timeless bit of advertising. Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and

Ep 13 – Snapshot of the advertising Industry during lockdown

Bruce has been talking to a lot of people in the advertising industry across Australia, New Zealand and Singapore. In this episode he summarises how it's all going - activity levels, shooting, working from home, etc. And he reports on everybody's crystal ball gazing into the future. If you would like to check out or subscribe to the whole Vlog series

Ep 12 – Really missing concerts like this? Queen Concert Review

A nostalgic reminder of the good old days. Pre the dreaded COVID lockdown, where we were free as birds. Well, free enough to all squeeze up together at a Queen concert. When will concerts come back? Today we chat about the concert, check out some footage, and touch on Queen sync licences. If you would like to check out or subscribe