FOR SUITS

You have so many balls in the air, all the time, and it’s a never-ending challenge to keep up with the demands from clients, creatives, management, producers, kids and dogs. They all want to talk to you about licensing songs, in a language that you don’t really understand (especially the dogs). And they point the finger at you when it all goes pear shaped.

We can help you by providing a little education. We have developed a short but very sharp seminar for agencies, covering our critical corner of the industry. It’s not meant to teach the craft of finding and licensing songs, but it will definitely help improve communication amongst all the stakeholders – producers, creatives and suits, but especially between the agency and your clients.

Our workshop de-mystifies some of the jargon around music licensing, walks you through the music search and sync licensing processes, and addresses some key questions that clients hassle you about:

• Why is it so complicated?
• Why does it take so long?
• Why do artists say no?
• Why are songs so expensive?

Every time we do this seminar, the Suits love it. It takes about an hour including Q&A, but every minute is time well spent.