This is the second in our four-part mini-series focusing on a particular sync licence case study – the use of “Get Up And Dance” for the T20 World Cup ticket-selling campaign. The focus this time is on the challenges we faced in licensing the song and getting permission to re-record it with a local artist.

Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to hear from you! About anything really.
bruce at

Credit: the opening and closing sequences feature “Strong Hands” from Ben Catley:
The song:…
About Ben:

Disclaimer re copyright and fair use: