In this episode, Bruce discusses the magical microsecond when a song pops into the head of a creative working on an advertising campaign. In this case, the head belongs to Sean Cummins, ECD of Cummins & Partner in Melbourne, and the campaign is for the T20 Cricket World Cup. (It doesn’t always work magically like that of course, which is why we have a unique systematic methodology for finding songs to fit a music search brief.)

Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to hear from you! About anything really.
bruce at

Credit: the opening and closing sequences feature “Strong Hands” from Ben Catley:
The song:…
About Ben:

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