Today we look at a new Australian campaign for Hahn beer - a bagpipe band battling a choir. As always
Reframing my analysis in terms of the fundamental tension between creativity and effectiveness. Art vs commercialism. Which gives me four
I keep asking myself, why am I doing this?? (Trying to create a repository, a body of knowledge, exploring the
This one looks at how songs can really lift relatively boring ads to another level. Imagine these TVCs without music! Episode
A classic of the genre - using a concert series and social media to launch a new beer product. A
This episode looks at an activation where Australian artist Flume created bespoke music for an Intel robot. Video Blog by Bruce
This episode looks at a few different examples of car ads where the cars themselves are used as musical instruments.
This episode looks at a very creative music activation from Subaru. The second in a mini-series asking whether innovation actually
This one is all about KFC's amazing journey over the last few years in Australia. From TVCs based on voice
In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events.
Another music search, this one was super urgent, targeting the not-huge genre of Australian hip hop. And again I ask,
A simple activation - how finding a great song can transform an ad, even with a relatively low music budget.
Australia's biggest ever music-based activation for advertising. Probably. Analysed by Bruce Tweedie, MD of Music Mill, as part
Salt n Pepa singing Push It in a Kia Sportage. Bruce Tweedie analyses creativity of this brilliant spot.
Ep 4: Video Blog reviewing Amex Unstaged, probably the biggest series of bespoke branded concerts ever. Branded content extraordinaire.
Ep 2: Looks at Ruby Rose in an online long form video for Jag Jeans, singing Blondie's "One Way or
This is episode 2 of my video blog, analysing the effectiveness and creativity of music activations in advertising campaigns, sharing
Hi, I'm Bruce Tweedie, the MD of an Australian company called Music Mill, and we’ve been supplying music for ads