Bacardi partnered with Groove Armada - trying to be innovative, aiming to generate a "deep and meaningful" connection with their
This episode reviews a long term campaign by an insurance company, which uses "golden oldie" artists to target a very
This Vlog episode of looks at another winner from the UK Music and Sound Award, this time for the 2016
This episode looks at a UK TVC that won a UK Music and Sound Award for Best Sync in Broadcast
Today we highlight an amazing piece of user generated content. A young One Direction fan wins an experiential "Meet &
This one looks at the classic experiential "Meet & Greet" - competitions to basically get a selfie with your idol.
Today we look at a new Australian campaign for Hahn beer - a bagpipe band battling a choir. As always
Reframing my analysis in terms of the fundamental tension between creativity and effectiveness. Art vs commercialism. Which gives me four
I keep asking myself, why am I doing this?? (Trying to create a repository, a body of knowledge, exploring the
This one looks at how songs can really lift relatively boring ads to another level. Imagine these TVCs without music! Episode
A classic of the genre - using a concert series and social media to launch a new beer product. A
This episode looks at an activation where Australian artist Flume created bespoke music for an Intel robot. Video Blog by Bruce
This episode looks at a few different examples of car ads where the cars themselves are used as musical instruments.
This episode looks at a very creative music activation from Subaru. The second in a mini-series asking whether innovation actually
This one is all about KFC's amazing journey over the last few years in Australia. From TVCs based on voice
In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events.
Another music search, this one was super urgent, targeting the not-huge genre of Australian hip hop. And again I ask,
A simple activation - how finding a great song can transform an ad, even with a relatively low music budget.