In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events.
Another music search, this one was super urgent, targeting the not-huge genre of Australian hip hop. And again I ask,
A simple activation - how finding a great song can transform an ad, even with a relatively low music budget.
Australia's biggest ever music-based activation for advertising. Probably. Analysed by Bruce Tweedie, MD of Music Mill, as part