This one is all about KFC's amazing journey over the last few years in Australia. From TVCs based on voice over, price points and pictures of chicken ... to emotionally charged campaigns built around wonderful songs. Brilliant use of music. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.
In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events. Good idea in principle, but somewhat over-engineered, and occasionally very lame. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.
Another music search, this one was super urgent, targeting the not-huge genre of Australian hip hop. And again I ask, is using a song like this creative? Well of course I will say no and yes. Video Blog by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.
A simple activation - how finding a great song can transform an ad, even with a relatively low music budget. Video Blog by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.
Australia's biggest ever music-based activation for advertising. Probably. Analysed by Bruce Tweedie, MD of Music Mill, as part of a Video Blog series that looks at music uses in advertising campaigns.
Salt n Pepa singing Push It in a Kia Sportage. Bruce Tweedie analyses creativity of this brilliant spot.
Ep 4: Video Blog reviewing Amex Unstaged, probably the biggest series of bespoke branded concerts ever. Branded content extraordinaire. Analysed by Bruce Tweedie, in another video blog reviewing music activations in advertising.
Ep 2: Looks at Ruby Rose in an online long form video for Jag Jeans, singing Blondie's "One Way or Another". Great example of an online integrated campaign using branded content. Another in the video blog series reviewing music activations in advertising, sharing insights for advertising and marketing people. Disclaimer re copyright and fair use: http://www.musicmill.com.au/disclaimer/
This is episode 2 of my video blog, analysing the effectiveness and creativity of music activations in advertising campaigns, sharing some insights with marketing and advertising people. This one looks at the launch of the Honda UNICUB, featuring the YouTube sensations OK GO. I look at the elements that have underpinned the effectiveness of this piece, including whether the music
Hi, I'm Bruce Tweedie, the MD of an Australian company called Music Mill, and we’ve been supplying music for ads for more than 16 years - songs, compositions and artists. In this video blog series I hope to share some insights into music for marketing. The content is designed for people who work on advertising campaigns … CMOs, marketing departments,