VIDEO BLOG
Ep 12 – Really missing concerts like this? Queen Concert Review
A nostalgic reminder of the good old days. Pre the dreaded COVID lockdown, where we were free as birds. Well, free enough to all squeeze up together
Ep 11 – Hidden risks in sync licensing contracts
There are always risks associated with licensing a song for an advertising campaign. This video blog episode provides advice from the experts at Music Mill, by looking
Ep 10 – The impact of lockdown on Music Supervision
Discussion on the impact of lockdown on music supervision, our advertising industry clients, and our personal lives. Please contact us if you need help with music searches
Ep 9 – Shawn Mendes Concert review!
From back in the day when we could all go to gigs. Really missing this now. Please contact us if you need help with music searches or
Ep 8 – What is the difference between Re-records and Masters?
We continue to look at the fundamentals of song copyrights. Eps 6 & 7 looked at the rights inherent in the publishing and the master, and this
Ep 7 – Publishing & Master – Schoolboy Perspective
Continuing on from the last episode, this one looks at the difference between Publishing and Master copyrights from the perspective of a young lad learning the piano.
Ep 6 – INFO: Publishing & Master Rights Explained
What's the difference between the Publishing and Master copyrights? Do you need both of them to use a song in an ad? Today Bruce presents an explanation
Ep 5 – Lockdown! On our Wedding Anniversary.
It's the day for our big date, but all the restaurants and pubs are closed. So we went down to the park for fish and chips, discussed
Ep 4 – Agency Xmas Party! And a re-record of Powderfinger “My Happiness” – Part 2
Ep 4 continues on from Ep 3, discussing the re-record of Powderfinger's iconic song by Australian indie singer Megan Washington. Plus we get all dressed up for
Ep 3 – Big song, great tourism campaign – Pre Virus :-(
Today we look at a fantastic campaign produced by VMLY&R for Brisbane Marketing, using a superb version of Powderfinger's "My Happiness" - first time it's been synced
Ep 2 – Official Launch of our wonderful new Vlog on Music & Advertising
This was the original launch video. It was supposed to be the first episode, but some eps were filmed a while ago and then we got busy
New Vlog – Ep 1 – Intro, and how The Virus changed our Vlog plans
Welcome to our new Video Blog, where we talk about all sorts of remarkable and stimulating matters pertaining to the intersection between advertising and songs and advertising.
Bands & Brands – a poor attempt at innovation – Vlog Ep 26 – Music in Advertising
Bacardi partnered with Groove Armada - trying to be innovative, aiming to generate a "deep and meaningful" connection with their market. The conclusion - a flop. But
Using Concerts to Target a Demographic – Vlog Ep 25 – Music in Advertising
This episode reviews a long term campaign by an insurance company, which uses "golden oldie" artists to target a very specific Seniors demographic. Outstanding concept, very well executed. Episode 25
Music and The-Thing-That-Cannot-Be Named – Vlog Ep 24 – Music in Advertising
This Vlog episode of looks at another winner from the UK Music and Sound Award, this time for the 2016 "Viral Online and Ambient Category". But a warning - this
Bowie’s “Heroes” for a UK hero – Vlog Ep 23 – Music in Advertising
This episode looks at a UK TVC that won a UK Music and Sound Award for Best Sync in Broadcast Advertising. The song is a beautiful cover of David Bowie’s
Tapping Into Real Fan Passion – Vlog Ep 22 – Music in Advertising
Today we highlight an amazing piece of user generated content. A young One Direction fan wins an experiential "Meet & Greet" - and her video is priceless. An incomparable demonstration
Meets & Greets – Vlog Ep 21 – Music in Advertising
This one looks at the classic experiential "Meet & Greet" - competitions to basically get a selfie with your idol. Not creative, not quality ... but they work. Episode 21
Bagpipes vs Choir – Vlog Ep 20 – Music in Advertising
Today we look at a new Australian campaign for Hahn beer - a bagpipe band battling a choir. As always I ask whether it's a creative concept, and the answer