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VIDEO BLOG

Ep 8 – What is the difference between Re-records and Masters?

We continue to look at the fundamentals of song copyrights. Eps 6 & 7 looked at the rights inherent in the publishing and the master, and this episode discusses the difference between a re-record version of the song, and a cover version, also known as a "new master". Please contact us if you need help with music searches or licensing songs

Ep 7 – Publishing & Master – Schoolboy Perspective

Continuing on from the last episode, this one looks at the difference between Publishing and Master copyrights from the perspective of a young lad learning the piano. (Me!) Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to hear from you! About

Ep 6 – INFO: Publishing & Master Rights Explained

What's the difference between the Publishing and Master copyrights? Do you need both of them to use a song in an ad? Today Bruce presents an explanation of this issue, which is fundamental to music licensing. Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising.

Ep 5 – Lockdown! On our Wedding Anniversary.

It's the day for our big date, but all the restaurants and pubs are closed. So we went down to the park for fish and chips, discussed working from home, and pondered the dramatic changes in our priorities. Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music

Ep 3 – Big song, great tourism campaign – Pre Virus :-(

Today we look at a fantastic campaign produced by VMLY&R for Brisbane Marketing, using a superb version of Powderfinger's "My Happiness" - first time it's been synced for advertising. But ... we filmed this last year, so it's very sad now, looking at this great piece of work amidst the devastation wrought by COVID. Please contact us if you need help

New Vlog – Ep 1 – Intro, and how The Virus changed our Vlog plans

Welcome to our new Video Blog, where we talk about all sorts of remarkable and stimulating matters pertaining to the intersection between advertising and songs and advertising. That's where we live, right on the border of the advertising industry and the music industry. I hope you find it as fascinating as we do. If not, maybe it will be insightful

Using Concerts to Target a Demographic – Vlog Ep 25 – Music in Advertising

This episode reviews a long term campaign by an insurance company, which uses "golden oldie" artists to target a very specific Seniors demographic. Outstanding concept, very well executed. Episode 25 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns. My email addresses: bruce at songmill.co.uk bruce