We continue to look at the fundamentals of song copyrights. Eps 6 & 7 looked at the rights inherent in the publishing and the master, and this episode discusses the difference between a re-record version of the song, and a cover version, also known as a "new master".
Please contact us if you need help with music searches or licensing songs
Continuing on from the last episode, this one looks at the difference between Publishing and Master copyrights from the perspective of a young lad learning the piano. (Me!)
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to hear from you! About
What's the difference between the Publishing and Master copyrights? Do you need both of them to use a song in an ad? Today Bruce presents an explanation of this issue, which is fundamental to music licensing.
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising.
It's the day for our big date, but all the restaurants and pubs are closed. So we went down to the park for fish and chips, discussed working from home, and pondered the dramatic changes in our priorities.
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music
Ep 4 continues on from Ep 3, discussing the re-record of Powderfinger's iconic song by Australian indie singer Megan Washington. Plus we get all dressed up for a fabulous agency Christmas party.
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to
Today we look at a fantastic campaign produced by VMLY&R for Brisbane Marketing, using a superb version of Powderfinger's "My Happiness" - first time it's been synced for advertising. But ... we filmed this last year, so it's very sad now, looking at this great piece of work amidst the devastation wrought by COVID.
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This was the original launch video. It was supposed to be the first episode, but some eps were filmed a while ago and then we got busy and put a pile of footage on the shelf. Suddenly the dreaded virus smashed the world as we know it, so we filmed a new Ep 1. But you probably know all that
Welcome to our new Video Blog, where we talk about all sorts of remarkable and stimulating matters pertaining to the intersection between advertising and songs and advertising. That's where we live, right on the border of the advertising industry and the music industry. I hope you find it as fascinating as we do. If not, maybe it will be insightful
Bacardi partnered with Groove Armada - trying to be innovative, aiming to generate a "deep and meaningful" connection with their market. The conclusion - a flop. But then again, maybe it achieved its goals. I decided to analyse this partnership, and include some footage of their presentation at Midem, because I was actually at that session in 2009, and I
This episode reviews a long term campaign by an insurance company, which uses "golden oldie" artists to target a very specific Seniors demographic. Outstanding concept, very well executed.
Episode 25 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns.
My email addresses:
bruce at songmill.co.uk
bruce
This Vlog episode of looks at another winner from the UK Music and Sound Award, this time for the 2016 "Viral Online and Ambient Category". But a warning - this one is for grown ups only, and should have a restricted rating. Don't say I didn't warn you.
Episode 24 in a Video Blog by Bruce Tweedie, MD of Music Mill
This episode looks at a UK TVC that won a UK Music and Sound Award for Best Sync in Broadcast Advertising. The song is a beautiful cover of David Bowie’s Heroes by Nicole Atkins. And the real life hero is Sir Jackie Stewart.
Episode 23 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill
