This episode looks at an activation where Australian artist Flume created bespoke music for an Intel robot. Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill - insights into music uses in advertising campaigns.

This episode looks at a few different examples of car ads where the cars themselves are used as musical instruments.  A good example of how innovative music activations are really just recycled ideas.  But they can still work. Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill - insights into music uses in advertising campaigns.

This episode looks at a very creative music activation from Subaru.  The second in a mini-series asking whether innovation actually works. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

This time we look at a music activation that doesn't quite hit the mark.  I've probably been a bit soft in previous eps, but can't go on forever saying that everything is wonderful.  :-) Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

This one is all about KFC's amazing journey over the last few years in Australia.  From TVCs based on voice over, price points and pictures of chicken ... to emotionally charged campaigns built around wonderful songs.  Brilliant use of music. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events.  Good idea in principle, but somewhat over-engineered, and occasionally very lame. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

Another music search, this one was super urgent, targeting the not-huge genre of Australian hip hop.  And again I ask, is using a song like this creative?  Well of course I will say no and yes.    Video Blog by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

A simple activation - how finding a great song can transform an ad, even with a relatively low music budget. Video Blog by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

Australia's biggest ever music-based activation for advertising. Probably. Analysed by Bruce Tweedie, MD of Music Mill, as part of a Video Blog series that looks at music uses in advertising campaigns.

Salt n Pepa singing Push It in a Kia Sportage. Bruce Tweedie analyses creativity of this brilliant spot.

Ep 4: Video Blog reviewing Amex Unstaged, probably the biggest series of bespoke branded concerts ever. Branded content extraordinaire. Analysed by Bruce Tweedie, in another video blog reviewing music activations in advertising.