Today we look at a fantastic campaign produced by VMLY&R for Brisbane Marketing, using a superb version of Powderfinger's "My Happiness" - first time it's been synced for advertising. But ... we filmed this last year, so it's very sad now, looking at this great piece of work amidst the devastation wrought by COVID. Please contact us if you need help
This was the original launch video. It was supposed to be the first episode, but some eps were filmed a while ago and then we got busy and put a pile of footage on the shelf. Suddenly the dreaded virus smashed the world as we know it, so we filmed a new Ep 1. But you probably know all that
Welcome to our new Video Blog, where we talk about all sorts of remarkable and stimulating matters pertaining to the intersection between advertising and songs and advertising. That's where we live, right on the border of the advertising industry and the music industry. I hope you find it as fascinating as we do. If not, maybe it will be insightful
Bacardi partnered with Groove Armada - trying to be innovative, aiming to generate a "deep and meaningful" connection with their market. The conclusion - a flop. But then again, maybe it achieved its goals. I decided to analyse this partnership, and include some footage of their presentation at Midem, because I was actually at that session in 2009, and I
This episode reviews a long term campaign by an insurance company, which uses "golden oldie" artists to target a very specific Seniors demographic. Outstanding concept, very well executed. Episode 25 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns. My email addresses: bruce at songmill.co.uk bruce
This Vlog episode of looks at another winner from the UK Music and Sound Award, this time for the 2016 "Viral Online and Ambient Category". But a warning - this one is for grown ups only, and should have a restricted rating. Don't say I didn't warn you. Episode 24 in a Video Blog by Bruce Tweedie, MD of Music Mill
This episode looks at a UK TVC that won a UK Music and Sound Award for Best Sync in Broadcast Advertising. The song is a beautiful cover of David Bowie’s Heroes by Nicole Atkins. And the real life hero is Sir Jackie Stewart. Episode 23 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill
Today we highlight an amazing piece of user generated content. A young One Direction fan wins an experiential "Meet & Greet" - and her video is priceless. An incomparable demonstration of the power of music to tap into the passion of fans. Episode 22 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in
This one looks at the classic experiential "Meet & Greet" - competitions to basically get a selfie with your idol. Not creative, not quality ... but they work. Episode 21 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns. My email addresses: bruce at songmill.co.uk bruce
Today we look at a new Australian campaign for Hahn beer - a bagpipe band battling a choir. As always I ask whether it's a creative concept, and the answer this time is yes! Episode 20 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in
Reframing my analysis in terms of the fundamental tension between creativity and effectiveness. Art vs commercialism. Which gives me four questions or themes for future episodes: 1. Is it creative at the concept level? (Is anything, ever?) 2. Is it creative at the detail level? (Particularly the choice of music) 3. How good is the execution? (And is that important) 4. Was it effective?
I keep asking myself, why am I doing this?? (Trying to create a repository, a body of knowledge, exploring the use of music in advertising campaigns.) Episode 18 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK - insights into music uses in advertising campaigns.