Artist: Ruby Rose
Track: One Way
Jag Jeans is an iconic Australian brand, but it had become a bit tired, so the objective was to re-invent the brand as “Rock Chic”. For this job we did the music licensing, negotiating the rights to use the Blondie track “One Way or Another”. The fabulous celebrity Ruby Rose stars in the video, but we love this activation because it wasn’t just an online video, there were lots of other components – a “Making Of” video that you can see a snippet of in the video featured here; tweeting by Ruby; instore appearances; and a stack of media coverage.