Project Description

This is one of the great Australian car ads.  The Kia Sportage is focused on the young family market, and this is the second in a series where Kia used the theme of “grow up, not old”, supported by artists which this demographic love from their younger days.  We helped them work through a number of options for artists to appear in the ad, negotiated the rights to use the song “Push It”, and also handled all the talent negotiations and arrangements.  This involved travel arrangements for them to fly out from the USA to Australia for the shoot, and all the other details associated with international talent.