We help agencies and brands anywhere in the world design and produce advertising campaigns that leverage the magic of music and artists.
Our business is based on two fundamental principles:
- Good music creates better commercials and activations. The better the music, the more effective the campaign.
- Outsourcing to music specialists improves efficiency and supports better creative Work. Music for advertising is a highly specialised niche field, just like, say, cinematography, so using experts provides a better outcome.
If your focus is on the creative process, we can assist you by suggesting songs, artists, celebrity talent and activation concepts to fit a brief and a budget. Or our brilliant composer can write something for you.
If you are a Producer we can track down music copyright owners, artist managers, film clip owners, or any other owner of rights, negotiate the deal, and clear the rights for use in your campaign.
If you are a Strategist or Planner we can help you develop and cost innovative music-based concepts to support your marketing objectives.
And if you are in Account Services we can help you pitch music-based ideas to clients, showing them how they can use music to enhance their appeal to target demographics.