Project Description
This is the first in a series of TVCs for Kia Sportage, where a specific demographic was targeted with a song and artist that is special for them. As per usual Music Mill negotiated the publishing and master rights for the use of the iconic song ‘The Message”, and we also looked after the talent. That meant negotiating the costs and all the travel and appearance arrangements with Grandmaster Melle Mel and Scorpio, which was a lot of fun but also quite complex.