If you are ready to register your interest, please email mckenzie [at] musicmill.com.au

But if you want more info, read on …

Synopsis:  Everybody knows that songs are important in advertising, but this niche is often poorly understood.  This razor-sharp session should make it easier by providing insights into the song licensing process, particularly by addressing these questions:

• How can we check if a song is available and affordable? 
• What are the basic steps involved in finding a song, getting approval, and having it ready in time? 
• What are the implications of using the original version of a song vs making a re-record?
• Do we need a song licence for TikTok?  Do influencers need a licence?
• What is the best approach to searching for songs?
• Why are songs so expensive?  How do you value a song?
• Why does it sometimes take so long?
• Why can’t we have the song we want?  Why do artists say no?
• Why does it sometimes turn into a nightmare?  What can go wrong?  How can we reduce the risks?

The Benefits: 

• For Marketing Departments: gain invaluable insights into a critical part of advertising campaigns that is often not well understood by Brands.
• For Suits:  Learn how to better communicate with clients and colleagues about music.  Manage client expectations more effectively.  Become more professional in your client relationship management.
• For Creatives:  Understand different approaches to finding songs to enhance your creative ideas.  Learn how to write an effective music brief.  Get a better understanding of what’s feasible.  Improve your pitching process.
• For Producers:  Learn more about the song licensing process.  Become better at coordinating all the stakeholders.  Reduce your stress levels!
• For Management:  Get a helicopter understanding of a critical part of your business that can either completely stress out your staff and clients … or produce fabulous outcomes for everyone.  Improve the professionalism of the whole agency.

Credentials:  Bruce and Clare Tweedie own and operate Music Mill – a music supervision company that has licensed more than $160M worth of songs since 1999, and handled many thousands of music licences on behalf of agency clients.  Bruce has been working in this niche longer than anyone else in the Asia Pacific Region, has a strong background in sales and marketing outside the music industry, and a degree in Psychology.  Which all dovetails nicely with a long-term interest in what makes advertising and music work so well together.

A SMALL SAMPLE FROM OUR 800+ AUDIENCE REVIEWS  (average rating is hovering around 4.8 stars)

From Creatives:

• “I’ve been in the industry for 23 years, but I learnt so much. The stories were fascinating.” – Sarah McGregor, ECD at Dentsu Melbourne
• “An enlightening masterclass about the power of music in advertising, and the complicated process of securing the perfect track. A must for anyone in agency or client land that has to source or approve music.” – Frank Morabito, CCO at Spinach Melbourne
• “Bruce is brilliant and engaging presenter. He broke down a very complicated process so even I could understand.” – Bryce Waters, Senior Art Director at VML Sydney
• “Bruce’s understanding of the music industry is second to none. His explanation of complex and difficult processes within his industry was made easy and digestible.” – Michael Gagliardi, CD at Fuller Adelaide
• “Relevant, specific and expressly entertaining, the presentation unpacked the complexity of music licensing in a manner that was compelling and easy to digest” – Jono Entwistle, Creative Copywriter at Ogilvy Auckland

From Suits:

• “Worked in the industry for 12 years and I wish I had this knowledge a long time ago. Super insightful to help guide conversations with our clients about songs.” – Louise Rutherford, Group Account Director at Thinkerbell Melbourne
• “Awesome presentation, super entertaining.  Stuff you think you know, but you don’t.” – Charlotte Bosomworth, Business Director at Colenso BBDO Auckland
• “An excellent and informative session that broke down the process in a clear and defined way. I now feel informed and confident in relaying info to my Clients. Loved it, would highly recommend to anyone in Account Management.” – Andrew Inman, Group Business Director at Leo Burnett Sydney
• “A very useful and relevant insight into the importance of music in advertising. Helpful context for future conversations with clients.” – Britta Fehn-Jeffery, Senior Account Manager at Brand Agency Perth
• “A sharp, entertaining presentation that unpacked the complexities of music licensing in a simple way.  Loved the examples!” – Amanda Dawson, Account Director at VML Auckland

From Management:

• “An insightful and entertaining presentation with content tailored to my role’s area of relevance enhancing my own production knowledge.” – Greer McPherson, National Operations Director at PXP Sydney
• “Entertaining, informative and incredibly valuable. If only all partners could equip us with this level of clarity. ” – Souad Saied, Managing Director at Hero Sydney
• “Whether working in Production, Creative or Account Service, the presentation from Bruce helped to de-mystify the Music Rights process.” – Matt Keen, COO at Dig Melbourne
• “You need to get in front of every marketer in Australia. Excellent info for my suits, especially in risk and expectation management.” – Jo Millington, Client Service Director at VML Brisbane

From Production:

• “Insightful and a very broad coverage and knowledge of the ins and outs of the music industry and the song licensing process.” – Alistair Pratten, Head of Production at Today The Brave Sydney
• “Fantastic insights to the song licensing business. Legit case studies. Comprehensive! Fantastic Orator! ” – Johnathan Julius, Producer at 303 Mullen Lowe Perth
• “Very thorough and interesting presentation. Easy to understand and super relevant. Bruce is a great presenter. Found it very engaging.” – Edward Connelly, Producer at DDB Melbourne
• “Brilliant presentation, very informative. Highly recommend Bruce’s presentation.” – Roz Scrimshaw, National Head of Production at Hero Melbourne

Register your interest now by emailing mckenzie [at] musicmill.com.au