WHY IT’S SO COMPLEX

When faced with the need to license a song, even the most experienced marketers are usually gobsmacked at how complicated and challenging it can be. Rest assured that it’s not their shortfall, it’s just the nature of the beast. Here’s a glimpse of the issues:

• Every song can carry multiple copyrights, resulting in a web of stakeholders, each with their own interests. If you are starting from scratch, then companies and individuals have to be tracked down and contacted.

• Campaign usages have to be specified — our standard schedule includes 25 possible media items, and clients keep inventing new ones. Pinning down final terms can take months.

• Negotiations are complex, and without prior knowledge you have one hand tied behind your back because you don’t know what price is reasonable for any given song.

• Even after a long period of engagement, rights owners might reject your request — often for non-commercial reasons.

HOW WE MAKE IT EASIER

Twenty-seven years of focusing on this, applying the lessons to every moving part:

• Navigation — we know how to walk through the maze — so you don’t get lost in the fog.

• Free Guidance — we don’t charge for advice, we only get paid if you license a song — so you don’t have to worry about up-front costs.

• Feasibility — we can provide early ballpark costings and availability assessments — so you don’t waste time down empty rabbit holes.

• Speed — licensing is inherently slow, but we go as fast as the ecosystem allows — so you are much less likely to face agonising waiting periods.

• Availability — we are on call pretty much 24/7; and our team is totally across every job — so you don’t have to punch walls when nobody is around to take your call.

• Communication — we keep you fully informed, all the time — so you aren’t left in the dark.

• Troubleshooting — mines are inevitable in this niche, but we know how to defuse them — so you don’t end up with an embarrassing crisis.

• Music Search — we have built an efficient system with a great track record of finding gems — so you can have great options at your fingertips.

Which all combine to deliver the best song, for the best price — with the best chance of getting it over the line.

ABOUT MUSIC MILL

Specialists since 1999, and the longest-established music supervision company in the Asia-Pacific region. Clients keep coming back for what they call safe hands.

Notable Asian campaigns include “What A Wonderful World” (made famous by Louis Armstrong) for Tiger Beer; Kylie Minogue’s version of “Everybody’s Free” for a2 Milk; and Queen’s “We Will Rock You” for Canon.

SO, BACK TO THE QUESTION

What to do? Simple really: just send us an email about your song enquiry, and you will find out how much easier we can make it. That’s a move that will cost you nothing.

info (at) musicmill.com.au

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PS: don’t just take our word for it — the proof is on our Testimonials page.