WHAT: a unique Masterclass on the use of songs in advertising campaigns
WHERE: The Hive Sheung Wan, 3/F Cafe Level, 33-35 Hillier St, Sheung Wan
WHEN: Tuesday 4th November, 6:00 pm
If you are ready to register your interest, please email mikyung [at] mkimand.co
But if you want more info, read on …
Synopsis: Everybody knows that songs are important in advertising, but this niche is often poorly understood. This razor-sharp session should make it easier by providing insights into the song licensing process, particularly by addressing these questions:
- How can we check if a song is available and affordable?
- What are the basic steps involved in finding a song, getting approval, and having it ready in time?
- What are the implications of using the original version of a song vs making a re-record?
- Do we need a song licence for TikTok? Do influencers need a licence?
- What is the best approach to searching for songs?
- Why are songs so expensive? How do you value a song?
- Why does it sometimes take so long?
- Why can’t we have the song we want? Why do artists say no?
- Why does it sometimes turn into a nightmare? What can go wrong? How can we reduce the risks?
The Benefits:
- For Producers: Learn more about the song licensing process. Become better at coordinating all the stakeholders. Reduce your stress levels!
- For Creatives: Understand different approaches to finding songs to enhance your creative ideas. Learn how to write an effective music brief. Get a better understanding of what’s feasible. Improve your pitching process.
- For Marketing Departments: gain invaluable insights into a critical part of advertising campaigns that is often not well understood by Brands.
Credentials: Bruce and Clare Tweedie own and operate Music Mill – a music supervision company that has licensed more than $160M worth of songs since 1999, and handled many thousands of music licences on behalf of agency clients. Bruce has been working in this niche longer than anyone else in the Asia Pacific Region, has a strong background in sales and marketing outside the music industry, and a degree in Psychology. Which all dovetails nicely with a long-term interest in what makes advertising and music work so well together.
A SMALL SAMPLE FROM OUR 800+ AUDIENCE REVIEWS (average rating is hovering around 4.8 stars)
From Production:
- “Insightful and a very broad coverage and knowledge of the ins and outs of the music industry and the song licensing process.” – Alistair Pratten, Head of Production at Today The Brave Sydney
- “Fantastic insights to the song licensing business. Legit case studies. Comprehensive! Fantastic Orator! ” – Johnathan Julius, Producer at 303 Mullen Lowe Perth
- “Very thorough and interesting presentation. Easy to understand and super relevant. Bruce is a great presenter. Found it very engaging.” – Edward Connelly, Producer at DDB Melbourne
- “Brilliant presentation, very informative. Highly recommend Bruce’s presentation.” – Roz Scrimshaw, National Head of Production at McCann Melbourne
From Creatives:
- “I’ve been in the industry for 23 years, but I learnt so much. The stories were fascinating.” – Sarah McGregor, ECD at Dentsu Melbourne
- “An enlightening masterclass about the power of music in advertising, and the complicated process of securing the perfect track. A must for anyone in agency or client land that has to source or approve music.” – Frank Morabito, CCO at Spinach Melbourne
- “Bruce is brilliant and engaging presenter. He broke down a very complicated process so even I could understand.” – Bryce Waters, Senior Art Director at VML Sydney
- “Bruce’s understanding of the music industry is second to none. His explanation of complex and difficult processes within his industry was made easy and digestible.” – Michael Gagliardi, CD at Fuller Adelaide
- “Relevant, specific and expressly entertaining, the presentation unpacked the complexity of music licensing in a manner that was compelling and easy to digest” – Jono Entwistle, Creative Copywriter at Ogilvy Auckland