Hi, I’m Bruce Tweedie, the MD of an Australian company called Music Mill, and we’ve been supplying music for ads for more than 16 years – songs, compositions and artists.  In this video blog series I hope to share some insights into music for marketing.  The content is designed for people who work on advertising campaigns … CMOs, marketing departments, agency producers, creatives, strategists, suits, etc.

I will be looking at things like brand funded concerts, online videos, celebrity appearances, branded content, social campaigns and TVCs.  And the focus will be on two questions:  Was it effective?  And was it creative?  Hope you find it both entertaining and informative.

Disclaimer re copyright and fair use:  http://www.musicmill.com.au/disclaimer/