Hi, I’m Bruce Tweedie, the MD of an Australian company called Music Mill, and we’ve been supplying music for ads for more than 16 years – songs, compositions and artists. In this video blog series I hope to share some insights into music for marketing. The content is designed for people who work on advertising campaigns … CMOs, marketing departments, agency producers, creatives, strategists, suits, etc.
I will be looking at things like brand funded concerts, online videos, celebrity appearances, branded content, social campaigns and TVCs. And the focus will be on two questions: Was it effective? And was it creative? Hope you find it both entertaining and informative.
Disclaimer re copyright and fair use: http://www.musicmill.com.au/disclaimer/