VIDEO BLOG
Evaluating music in ads for creativity & effectiveness – Vlog Ep 19 – Music in Advertising
Reframing my analysis in terms of the fundamental tension between creativity and effectiveness. Art vs commercialism. Which gives me four questions or themes for future episodes: 1. Is it creative
Why Am I Doing This?? – Vlog Ep 18 – Music in Advertising
I keep asking myself, why am I doing this?? (Trying to create a repository, a body of knowledge, exploring the use of music in advertising campaigns.) Episode 18 in a
Music for Furniture – Vlog Ep 17 – Music Activations
This one looks at how songs can really lift relatively boring ads to another level. Imagine these TVCs without music! Episode 17 in a Video Blog by Bruce Tweedie, MD
John Lewis Songs – Vlog Ep 16 – Music Activations
I just had to review the latest John Lewis Christmas ad, given that I'm visiting the UK next week. Their ten year series is iconic in the music world, because
Beer Launch with Concerts – Vlog Ep 15 – Music Activations
A classic of the genre - using a concert series and social media to launch a new beer product. A standout due to brilliant execution and an inspired choice of
Intel & Flume & a robot – creating magic. Vlog Ep 14 – Music Activations
This episode looks at an activation where Australian artist Flume created bespoke music for an Intel robot. Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill -
Ads with cars as musical instruments. Vlog Ep 13 – Music Activations
This episode looks at a few different examples of car ads where the cars themselves are used as musical instruments. A good example of how innovative music activations are really
Can a guitar drive a car? Vlog Ep 12 – Music Activations
This episode looks at a very creative music activation from Subaru. The second in a mini-series asking whether innovation actually works. Another Video Blog episode by Bruce Tweedie, MD of
Train Trax – Vlog Ep 11 – Music Activations
This time we look at a music activation that doesn't quite hit the mark. I've probably been a bit soft in previous eps, but can't go on forever saying that
KFC’s amazing music journey – Vlog Ep 10 – Music Activations
This one is all about KFC's amazing journey over the last few years in Australia. From TVCs based on voice over, price points and pictures of chicken ... to emotionally
7Up and a Bunch of DJs – Vlog Ep 9 – Music Activations
In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events. Good idea in principle, but somewhat over-engineered, and occasionally very
Urgent music search, but is it creative? Ep 8, Bliss n Esso for Boost Mobile
Another music search, this one was super urgent, targeting the not-huge genre of Australian hip hop. And again I ask, is using a song like this creative? Well of course
Finding a great song for a TVC – Video Blog, Ep 7, Music Activations in Advertising
A simple activation - how finding a great song can transform an ad, even with a relatively low music budget. Video Blog by Bruce Tweedie, MD of Music Mill -
Vlog – Music Activations in Advertising, Ep 6, One Direction selling groceries
Australia's biggest ever music-based activation for advertising. Probably. Analysed by Bruce Tweedie, MD of Music Mill, as part of a Video Blog series that looks at music uses in advertising
Vlog – Music Activations in Advertising – Ep 5, Salt n Pepa singing Push It for Kia
Salt n Pepa singing Push It in a Kia Sportage. Bruce Tweedie analyses creativity of this brilliant spot.
Vlog, Music Activations in Advertising – Ep 4, Amex Unstaged
Ep 4: Video Blog reviewing Amex Unstaged, probably the biggest series of bespoke branded concerts ever. Branded content extraordinaire. Analysed by Bruce Tweedie, in another video blog reviewing music activations
Vlog: Music Activations in Advertising – Ep 3, Ruby Rose & Jag Jeans
Ep 2: Looks at Ruby Rose in an online long form video for Jag Jeans, singing Blondie's "One Way or Another". Great example of an online integrated campaign using branded
Vlog – Music Activations in Advertising – Ep 2, OK Go & Unicub
This is episode 2 of my video blog, analysing the effectiveness and creativity of music activations in advertising campaigns, sharing some insights with marketing and advertising people. This one looks
Vlog – Reviews of Music Activations in Advertising – Ep 1 – Intro
Hi, I'm Bruce Tweedie, the MD of an Australian company called Music Mill, and we’ve been supplying music for ads for more than 16 years - songs, compositions and artists.