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VIDEO BLOG

John Lewis Songs – Vlog Ep 16 – Music Activations

I just had to review the latest John Lewis Christmas ad, given that I'm visiting the UK next week. Their ten year series is iconic in the music world, because they always use cover versions of big songs. And as promised in the video here are my email addresses: bruce@songmill.co.uk bruce@musicmill.com.au Episode 16 in a Video Blog by Bruce Tweedie, MD of Music Mill

Ads with cars as musical instruments. Vlog Ep 13 – Music Activations

This episode looks at a few different examples of car ads where the cars themselves are used as musical instruments.  A good example of how innovative music activations are really just recycled ideas.  But they can still work. Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill - insights into music uses in advertising campaigns.

Train Trax – Vlog Ep 11 – Music Activations

This time we look at a music activation that doesn't quite hit the mark.  I've probably been a bit soft in previous eps, but can't go on forever saying that everything is wonderful.  :-) Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

KFC’s amazing music journey – Vlog Ep 10 – Music Activations

This one is all about KFC's amazing journey over the last few years in Australia.  From TVCs based on voice over, price points and pictures of chicken ... to emotionally charged campaigns built around wonderful songs.  Brilliant use of music. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

7Up and a Bunch of DJs – Vlog Ep 9 – Music Activations

In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events.  Good idea in principle, but somewhat over-engineered, and occasionally very lame. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.