This one looks at how songs can really lift relatively boring ads to another level. Imagine these TVCs without music! Episode 17 in a Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill - insights into music uses in advertising campaigns.

I just had to review the latest John Lewis Christmas ad, given that I'm visiting the UK next week. Their ten year series is iconic in the music world, because they always use cover versions of big songs. And as promised in the video here are my email addresses: bruce@songmill.co.uk bruce@musicmill.com.au Episode 16 in a Video Blog by Bruce Tweedie, MD of Music Mill

A classic of the genre - using a concert series and social media to launch a new beer product.  A standout due to brilliant execution and an inspired choice of band. Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill - insights into music uses in advertising campaigns.

This episode looks at an activation where Australian artist Flume created bespoke music for an Intel robot. Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill - insights into music uses in advertising campaigns.

This episode looks at a few different examples of car ads where the cars themselves are used as musical instruments.  A good example of how innovative music activations are really just recycled ideas.  But they can still work. Video Blog by Bruce Tweedie, MD of Music Mill and Song Mill - insights into music uses in advertising campaigns.

This episode looks at a very creative music activation from Subaru.  The second in a mini-series asking whether innovation actually works. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

This time we look at a music activation that doesn't quite hit the mark.  I've probably been a bit soft in previous eps, but can't go on forever saying that everything is wonderful.  :-) Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

This one is all about KFC's amazing journey over the last few years in Australia.  From TVCs based on voice over, price points and pictures of chicken ... to emotionally charged campaigns built around wonderful songs.  Brilliant use of music. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events.  Good idea in principle, but somewhat over-engineered, and occasionally very lame. Another Video Blog episode by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

Another music search, this one was super urgent, targeting the not-huge genre of Australian hip hop.  And again I ask, is using a song like this creative?  Well of course I will say no and yes.    Video Blog by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.

A simple activation - how finding a great song can transform an ad, even with a relatively low music budget. Video Blog by Bruce Tweedie, MD of Music Mill - insights into music uses in advertising campaigns.