This episode reviews a long term campaign by an insurance company, which uses “golden oldie” artists to target a very specific Seniors demographic. Outstanding concept, very well executed.

Episode 25 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK – insights into music uses in advertising campaigns.

My email addresses:
bruce at
bruce at

(Please contact me if you need help with searching for songs or licensing songs for advertising campaigns)



Opening sequence features “Strong Hands” from Ben Catley:
The song:
About Ben:
More About Ben: