This episode reviews a long term campaign by an insurance company, which uses “golden oldie” artists to target a very specific Seniors demographic. Outstanding concept, very well executed.
Episode 25 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK – insights into music uses in advertising campaigns.
My email addresses:
bruce at songmill.co.uk
bruce at musicmill.com.au
(Please contact me if you need help with searching for songs or licensing songs for advertising campaigns)
Websites: www.songmill.co.uk www.musicmill.com.au
Opening sequence features “Strong Hands” from Ben Catley:
The song: https://soundcloud.com/bencatley/strong-hands
About Ben: open.spotify.com/artist/66OGdUyXn2WSipn6ZYq7id
More About Ben: www.facebook.com/bencatleymusic