Today we highlight an amazing piece of user generated content. A young One Direction fan wins an experiential “Meet & Greet” – and her video is priceless. An incomparable demonstration of the power of music to tap into the passion of fans.

Episode 22 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK – insights into music uses in advertising campaigns.

My email addresses:
bruce at
bruce at

(Please contact me if you need help with searching for songs or licensing songs for advertising campaigns)



Opening sequence features “Strong Hands” from Ben Catley:
The song:
About Ben:
More About Ben: