This one looks at the classic experiential “Meet & Greet” – competitions to basically get a selfie with your idol. Not creative, not quality … but they work.

Episode 21 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK – insights into music uses in advertising campaigns.

My email addresses:
bruce at
bruce at

(Please contact me if you need help with searching for songs or licensing songs for advertising campaigns)



Opening sequence features “Strong Hands” from Ben Catley:
The song:
About Ben:
More About Ben: