We offer them bags of money and sometimes they say No. It can be bewildering and really frustrating when the client has fallen in love with that song. So why do they refuse to do business with you?
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Today we discuss Bruce's favourite TVC - Salt n Pepa belting out "Push It" with a suburban mum in the SUV. Wonderful imagery and great messaging. From a few years back, but a timeless bit of advertising.
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Bruce has been talking to a lot of people in the advertising industry across Australia, New Zealand and Singapore. In this episode he summarises how it's all going - activity levels, shooting, working from home, etc. And he reports on everybody's crystal ball gazing into the future.
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A nostalgic reminder of the good old days. Pre the dreaded COVID lockdown, where we were free as birds. Well, free enough to all squeeze up together at a Queen concert. When will concerts come back? Today we chat about the concert, check out some footage, and touch on Queen
There are always risks associated with licensing a song for an advertising campaign. This video blog episode provides advice from the experts at Music Mill, by looking at a particular example of the issues involved in reviewing contractual agreements from music publishers and record labels. We hope it will be
Discussion on the impact of lockdown on music supervision, our advertising industry clients, and our personal lives.
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to hear from you! About anything
From back in the day when we could all go to gigs. Really missing this now.
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to hear from you! About anything really.
bruce
We continue to look at the fundamentals of song copyrights. Eps 6 & 7 looked at the rights inherent in the publishing and the master, and this episode discusses the difference between a re-record version of the song, and a cover version, also known as a "new master".
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Continuing on from the last episode, this one looks at the difference between Publishing and Master copyrights from the perspective of a young lad learning the piano. (Me!)
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music
What's the difference between the Publishing and Master copyrights? Do you need both of them to use a song in an ad? Today Bruce presents an explanation of this issue, which is fundamental to music licensing.
Please contact us if you need help with music searches or licensing songs for advertising
