This episode looks at a UK TVC that won a UK Music and Sound Award for Best Sync in Broadcast Advertising. The song is a beautiful cover of David Bowie’s Heroes by Nicole Atkins. And the real life hero is Sir Jackie Stewart.

Episode 23 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK – insights into music uses in advertising campaigns.

My email addresses:
bruce at
bruce at

(Please contact me if you need help with searching for songs or licensing songs for advertising campaigns)



Opening sequence features “Strong Hands” from Ben Catley:
The song:
About Ben:
More About Ben: