Today we look at a new Australian campaign for Hahn beer – a bagpipe band battling a choir. As always I ask whether it’s a creative concept, and the answer this time is yes!
Episode 20 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK – insights into music uses in advertising campaigns.
My email addresses:
bruce at songmill.co.uk
bruce at musicmill.com.au
Opening sequence features “Strong Hands” from Ben Catley:
The song: https://soundcloud.com/bencatley/strong-hands
About Ben: open.spotify.com/artist/66OGdUyXn2WSipn6ZYq7id
More About Ben: www.facebook.com/bencatleymusic