Today we look at a new Australian campaign for Hahn beer – a bagpipe band battling a choir. As always I ask whether it’s a creative concept, and the answer this time is yes!

Episode 20 in a Video Blog by Bruce Tweedie, MD of Music Mill in Australia and Song Mill in the UK – insights into music uses in advertising campaigns.

My email addresses:
bruce at
bruce at


Opening sequence features “Strong Hands” from Ben Catley:
The song:
About Ben:
More About Ben: