Video Blogs

7Up and a Bunch of DJs – Vlog Ep 9 – Music Activations

In this episode I look at a big (meaning expensive!) global activation where 7Up engaged 7 DJs for 7 events.  Good idea in principle, but somewhat over-engineered, and occasionally very lame.

Another Video Blog episode by Bruce Tweedie, MD of Music Mill – insights into music uses in advertising campaigns.