Slide background

TESTIMONIALS

“Advertising creativity tends to be very fashionable these days.  A lot of creative work looks the same … and sounds the same.  Perhaps it is safety in numbers.  Perhaps it is risk free.  Perhaps it is too self referential.  When was the last time a piece of film or video content touched all your emotions?  To me the greatest deficit in creativity these days is the poor use of music.  Music creates emotions.  It underscores and directs the viewer to know what to feel.  Music is at least 50% of the potential of every piece of work.  Every campaign I have seen recently, that uses music well, seems to have had Bruce Tweedie involved. A lot of creative people I work with have low music IQ.  It’s not an insult it is a product of how they were taught.  And yes Australia is a smaller market and music rights are prohibitive.  I am working hard to open their minds … and clients minds to the power of music.  And see it as an investment as much as talent costs and film production.  Bruce Tweedie has worked with us on significant campaigns where music has been one of the key levers we pull to create equity for our client brands.  We have sought obscure songs long forgotten.  We have  used current pieces that capture the zeitgeist.  Bruce has always found the right solution for the opportunity.  I recommend Bruce highly for his encyclopaedic knowledge of music, his negotiation skills and his incredible ability to just make it happen.  And making something happen is always music to my ears.”  Sean Cummins, ECD, Cummins & Partners, Melbourne

“Bruce Tweedie from Music Mill has an incredible contact list in the music industry and an in-depth knowledge about what might work for your project. Bruce was intuitively able to manage the music negotiations for this wonderful but complex project – his support and quick responses made us all feel in safe hands. He was professional at all times, and his attention to detail helped guide us through to a very successful outcome.”  – Mignon van Weeren, Director of Broadcast, Digital and Content, VMLY&R, Brisbane

“Music Mill did an outstanding job negotiating and securing the rights to Blondie’s ‘One Way or Another’ for our Holden SUV campaign. They worked above and beyond late into the nights and over weekends to ensure we got the track cleared in time for our launch date. We put the pressure on and they rose to the challenge!”   – Roz Ruwhiu, Head of TV Production, AJF Melbourne

“We had a pitch idea that hinged on a particular song – Bruce and the team came to our rescue by quickly scoping costs so that we could present a TV script that the client immediately knew was do-able.”  – Alex Davidson, Creative Partner, Science Fiction, Sydney

“We have used the services of Music Mill on a number of occasions, but the one that stands out is when we called them on a Friday to request an additional 30 second spot for a campaign going live on Monday.  They were incredibly responsive, moving really quickly to get things done.  As usual with them, it was all OK in the end.”  – Senior Agency Producer, Auckland

“The emotion the right soundtrack can elicit and the complementary images it can conjure in the listener’s mind is invaluable, but finding the right song can be like searching for the proverbial needle. The Music Mill team very quickly make the haystack much, much smaller.”  – James Rickard, Creative Director, Adelaide

“Many thanks for your involvement, passion for the work and of course the selfless after hour airport editing to try and meet deadlines. I really appreciate all you have done.”  – Bec Brideson, CEO, Venus Comms, Melbourne