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At Music Mill we truly understand what’s required for music for TVCs, so we know that composers should meet three criteria.  They should:

  • Write great music … consistently;
  • Be quick … the advertising world can’t wait for long term perfection; fast but effective turnaround is critical;
  • Understand that composing for TVCs isn’t the same craft as writing for an album …the music has to be, well, commercial, which is not necessarily the same as great art.

While we have a pool of highly experienced composers to draw from, and we can allocate briefs according to their strengths, our main man is Ian Barter from the UK.  He is the consummate professional – easy to work with, experienced, quick and creatively brilliant.  Please do yourself a favour and have a look at the showreel on the right.