Category : Advertising Activations

Evaluating music in ads for creativity & effectiveness – Vlog Ep 19 – Music in Advertising

Reframing my analysis in terms of the fundamental tension between creativity and effectiveness. Art vs commercialism. Which gives me four questions or themes for future episodes: 1. Is it creative at the concept level? (Is anything, ever?) 2. Is it creative at the detail level? (Particularly the choice of music) 3. How good