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We also acquire artists (as “talent”) to appear in advertising campaigns.  Usually it starts with the song and then we arrange for the artist to appear in the TVC and sing the song.  It’s not really that different to acquiring songs – we navigate through the complexities of finding the people to talk to, dealing with management, negotiating the best possible deal, organising the scheduling and logistics, and arranging contracts.

Again we are good at all this because we have deep music expertise and extensive relationships throughout the music industry.